Assume you’re sitting in a café when someone walks in with their dog, a fluffy cat by their side, or

Niching down means obtaining a precise segment of a broader market that suits your intuitive strengths, interests, capabilities, and assets.

In the past, I spent many years searching for my true passion: “how to find a business niche with potential

You have probably heard the word “niche” thrown around a lot. But what is a business niche and what does