How to Use LinkedIn for Business Marketing (Tips & Tools for B2B Success)

Your LinkedIn page is your store. So, how to use LinkedIn for business marketing?  Successful LinkedIn marketing for businesses hinges on a few chief actions.

First, optimize your company page. Use strong visuals and keywords. This increases views by up to 14%. 

Second, create engaging content. Short vertical videos and carousels work best. They drive over 45% engagement. Post 1-2 times daily.

Third, use targeted LinkedIn ads. Lead Gen Forms offer 4x higher conversions. Average CPCs are $2-$3. Use tools like Expandi, Dripify, La Growth Machine and PhantomBuster for precision.

Fourth, generate leads. Personalize your outreach. Join active groups. Tailored messages increase response rates by 67%.

Finally, integrate AI. It helps with content creation. It aids lead identification. Indeed, AI personalizes messages for the shoppers. This makes your LinkedIn strategy a strong, dependable place. 

How to Use LinkedIn for Business Marketing

Businesses need to meet new audience needs. LinkedIn’s power for B2B marketing comes from its work-focused users. They seek insights and connections. Your messages land on receptive ears. Yet, why is LinkedIn the best platform for B2B marketing today? Let’s see:

Work Mindset: Users seek professional growth and industry news. Your marketing hits the right audience. It’s like fishing in a stocked pond.

Sharp Targeting: Find exact people by job, company, or skills. This saves money. It’s like a laser, not a floodlight.

Top Leads: Professional settings yield higher quality leads. These convert faster. 40% of B2B marketers pick LinkedIn for the best leads, outperforming Facebook and X (Twitter) by 277%. 

Expert Voice: Share insights, build trust. Become a known authority. You become the respected elder of your industry.

How does LinkedIn marketing work for small and medium businesses?

LinkedIn helps smaller businesses compete with larger firms. It levels the playing field for outreach and engagement.

Strong Online Face: Create full company pages. Showcase services and culture. It’s your digital shop window.

Connect & Grow: Meet clients, suppliers, partners. LinkedIn opens new doors, like a master key.

Smart Spending: Organic reach is valuable. Targeted ads offer sales and high ROI. LinkedIn’s lead cost is 28% lower than Google AdWords. 

Team Power: Empower employees to share content. Their networks amplify your message. They are your best spokespersons.

Whatever next, you’ll observe the LinkedIn automation tool for business marketing.

1 . Expandi

A cloud-based LinkedIn automation platform for secure, multichannel outreach. It uses AI to mimic human behavior for safety.

Unique Capabilities:

Cloud-based operation for 24/7 activity.

Smart inbox for centralized message management.

GIF and image personalization in messages.

Smart limits to mimic human behavior, enhanced by AI.

Advanced A/B testing for campaigns with AI-driven insights.

Notes:

Flat rate per LinkedIn seat; all features included.

No hidden fees or tiered pricing.

Annual plan saves ~20% vs. monthly.

Best for agencies and B2B marketers managing multiple accounts.

2 . Dripify

LinkedIn automation software for sales teams, improving prospecting and deal closing. 

Unique Capabilities:

Complete cloud-based automation (works even when the device is off).

Team management and performance monitoring.

Email address extraction from LinkedIn profiles.

Advanced drip campaigns with customizable delays.

AI personalization using the IceBreaker feature and 20+ variables.

Notes:

Monthly prices as of mid-2025.

Annual billing saves up to 35% compared to monthly.

Basic plan: single drip campaign, limited quotas.

Pro plan: unlimited campaigns, CSV export, inbox management.

Advanced plan: team management, activity control, integrations.

Enterprise plan: designed for larger teams with full APIs and onboarding.

7-day free trial available with no credit card required.

3 . La Growth Machine

A powerful multichannel automation platform for LinkedIn, email and X (formerly Twitter).

Unique Capabilities:

Multi-channel outreach sequences (LinkedIn, email, X).

AI-trained message crafting based on sales best practices (Magic Messages).

Intuitive sequence builder with conditional logic.

Integration with calling tools like Aircall.

Smart scheduling and limit management using AI to mimic human activity.

Notes:

Pricing is per identity (e.g., each LinkedIn/email account).

14-day free trial – no card required.

Annual billing saves up to 2 months.

Includes AI-crafted messages, A/B testing and CRM support.

4 . PhantomBuster

A code-free data extraction and automation tool for various platforms, including LinkedIn.

Unique Capabilities:

Over 100 ready-made “Phantoms” for specific actions.

Chains automation for complex workflows.

Data extraction for lead enrichment.

Cloud-based operation for safety.

AI integration for generating personalized outreach messages (e.g., using GPT).

Notes:

Includes 14-day free trial—no credit card required.

Exact pricing varies by billing cycle: lower rates on annual billed plans (e.g. $56–$352/mo).

Billing based on execution hours, slots, email & AI credits per month.

Ideal for users who need lead data extraction + AI-generated outreach across LinkedIn and more

5 . Dux-Soup

A popular Chrome extension that automates LinkedIn actions to expand outreach.

Unique Capabilities:

Automated profile visits and skill endorsements.

Easy creation of prospect lists from LinkedIn searches.

Drip campaigns for automated follow-up sequences.

Runs in the background of your browser.

Moving towards AI-powered features for enhanced personalization and campaign optimization.

Notes:

Annual plans offer ~20 % discount: Pro Dux ~$11.25/mo, Turbo ~$41.25/mo, Cloud ~$74.17/mo.

Pricing is per seat/user, with bulk/team/agency discounts available (e.g. Cloud Agency ~$371/mo for 5 seats).

14-day free trial available; no credit card required.

6 . Octopus CRM

Description: An all-in-one LinkedIn automation tool simplifying outreach and prospecting tasks. It uses intelligent algorithms for personalized outreach and streamlined lead management.

Unique Capabilities:

Automated bulk connection requests.

Personalized message sending at scale.

Automated profile viewing.

Built-in personal CRM for lead tracking.

Leverages AI principles for smart automation and lead management.

7 . Linked Helper 2

A desktop application designed to automate various LinkedIn activities for network expansion. It uses intelligent algorithms for safe, human-like automation and advanced personalization.

Unique Capabilities:

Works with LinkedIn, Sales Navigator and Recruiter.

Advanced filtering for targeting.

Automated message sequences with conditional logic.

Ability to export LinkedIn contacts.

Safety features that mimic real human actions, driven by intelligent programming.

Notes:

14‑day free trial available—full feature access, no credit card required.

Licensing model (not auto-renewing subscription): can purchase 1‑, 3‑, 6‑, or 12‑month licenses. ( e.g. Standard: $15/mo for 1 month; $13.33/mo (3 months pack); $10/mo (6 months); $8.25/mo (12 months). Pro: $45/mo; $40/mo (3‑month); $30/mo (6‑month); $24.75/mo (12‑month).)

Bulk license discounts: scale eligibility from 10–999+ seats with cumulative savings up to ~50%. support.linkedhelper.com

8 . Waalaxy

A browser-based LinkedIn prospecting tool. This provides pre-built templates and multichannel options. 

Unique Capabilities:

Pre-built templates for quick campaign setup.

AI-powered search engine to find best-matching candidates.

Supports email outreach alongside LinkedIn.

AI (Waami) helps write top-performing messages.

AI list cleaning to ensure relevant prospect contact.

Notes:

Annual billing gives a 50% discount.

Team plans and bulk discounts are available.

7-day free trial, no credit card required.

Integrates with LinkedIn for invites, messaging and email finder.

9 . Lemlist

Focuses on blending LinkedIn and email outreach with highly personalized touches. 

Unique Capabilities:

Custom images and video messages in sequences.

AI variables for automatic personalization of icebreakers and emails.

AI-powered campaign sequences built from successful outreach data.

AI-optimized messaging for grammar, length and tone.

AI-driven interest detection to identify warm leads automatically.

Notes:

Annual billing saves 20%.

Credits required for outreach actions.

Multichannel plan supports email, LinkedIn and WhatsApp.

Enterprise includes onboarding and advanced support.

10 . Skylead

Offers a blend of personalization, smart sequencing and comprehensive analytics for LinkedIn and email. 

Unique Capabilities:

Unlimited image & GIF personalization, often AI-enhanced.

Smart sequences that adapt to prospect responses.

Email finder and verifier integration.

Unified inbox for all communications.

Detailed performance analytics.

Notes:

Annual billing offers discounts (~15-20%).

AI-powered personalization included.

Email verification and unified inbox are supported.

Suitable for solo users up to agencies.

11 . Zopto

A LinkedIn automation tool for startups and sales teams focused on lead generation.

Unique Capabilities:

AI-powered campaign assistant (Zhoo).

End-to-End AI Campaign Builder and AI Template Map Library.

AI-Generated Responses and AI Sentiment Analysis for inbox management.

AI LinkedIn Post Scheduling.

AI Customer Personas for highly targeted campaigns.

Notes:

Pricing varies for single vs multi-user plans.

AI-powered tools for campaign building and messaging.

Supports LinkedIn automation with CRM integration.

The Premium plan includes onboarding and advanced support.

12 . Meet Alfred

A cloud-based platform for scaling LinkedIn outreach while maintaining personalization and content engagement.

Unique Capabilities:

Multi-channel campaigns (LinkedIn and email).

Content retargeting based on engagement.

Team collaboration features.

Campaign analytics and reporting.

AI-based personalization for tailoring messages and optimizing sequences.

Notes:

Annual billing offers up to a 20% discount.

AI-powered personalization and smart scheduling.

Supports LinkedIn and email multi-channel campaigns.

Team collaboration and detailed reporting are included in Pro and Enterprise plans.

7-day free trial available with no credit card required.

13 . Wiza

Simplifies LinkedIn prospecting by extracting and verifying email addresses from profiles.

Unique Capabilities:

One-click email scraping from LinkedIn profiles.

Live SMTP verification for high accuracy.

Bulk export capabilities to CSV.

Integration with popular CRMs.

Uses advanced algorithms and AI principles for accurate data retrieval and verification.

Notes:

Charges are primarily per email extracted and verified.

Live SMTP verification ensures high accuracy.

Integrates easily with CRMs for streamlined workflows.

No lengthy contracts; flexible pay-as-you-go or subscription.

Ideal for prospecting and lead enrichment.

14 . Apollo.io

An all-encompassing sales platform with strong LinkedIn data extraction and automation features.

Unique Capabilities:

Extensive B2B database with contact info.

Automated outreach sequences.

AI-powered lead scoring and recommendations.

CRM synchronization.

AI-driven personalized email campaigns.

Notes:

Annual billing offers savings up to 20%.

AI-driven lead scoring and personalized campaigns improve targeting.

Integrates deeply with CRM platforms for seamless workflows.

Scalable for startups to enterprise sales teams.

Free tier available with limited access.

15 . Kaspr

A LinkedIn automation tool focusing on contact data enrichment for sales and recruitment.

Unique Capabilities:

Chrome Extension for direct contact retrieval.

Accurate phone numbers and business emails.

GDPR and CCPA-compliant data.

Integrations with major CRMs.

Uses AI principles for prospect scoring and identifying sales triggers.

Notes:

Pricing depends on the number of credits (contacts extracted).

GDPR and CCPA-compliant data handling.

Chrome extension allows quick contact retrieval.

AI-powered prospect scoring and sales triggers for lead quality.

Integrates with major CRMs for a smooth workflow.

16 . Closely

A powerful tool designed to enhance sales engagement and fair lead management on LinkedIn.

Unique Capabilities:

AI-powered personalization for outreach.

Integration with popular CRM systems (Salesforce, HubSpot, Pipedrive).

Automated data enrichment (email and phone discovery).

Lead scoring capabilities.

Leveraging AI for optimal outreach timing and automated sales engagement.

Notes:

Annual billing discounts are typically available.

AI-driven personalization and outreach timing.

Integrates with Salesforce, HubSpot and Pipedrive.

Includes email and phone discovery for lead enrichment.

Enterprise plan offers custom solutions and support.

17 . HeyReach

A cloud-based LinkedIn outreach platform designed for agencies and teams running campaigns at scale.

Unique Capabilities:

Manage multiple LinkedIn accounts from one dashboard.

Automated rotation of LinkedIn senders for safety.

Unified inbox with AI reply detection.

“If Connected” logic for precise outreach.

Smart sequences and time zone management for optimized activity.

Notes:

Annual billing discounts available.

AI-powered reply detection improves response management.

Unified inbox consolidates messages across accounts.

Supports “If Connected” logic for targeted outreach.

Designed for agencies and teams managing multiple campaigns.

Optimize Your LinkedIn Business Page: What Features Matter Most Now?

A high-converting page acts like a magnet, drawing ideal clients. It’s built on clarity and value. So, how do you create a high-converting LinkedIn business page?

Complete Every Section: Fill in all details. Complete pages get significantly more views. Missing parts are like missing teeth.

Visual Impact: Generate professional images. Logo and cover photo tell your brand story. Pages with professional images get 14 times more views. 

Compelling “About” Section: Tell your company’s story. Explain how you solve problems. Use benefit-focused language.

Clear Call-to-Action (CTA): Guide visitors: “Visit Website,” “Contact Us.” Customize this button. It’s your guiding light.

What are the latest must-use features on a LinkedIn company page?

LinkedIn constantly adds tools. Mastering these features is key to staying ahead.

LinkedIn Newsletters: Gold for content. Share deep insights regularly. Perfect for connecting deeply.

Product Pages: Showcase specific products or services. Add reviews and rich media.

LinkedIn Live: Host live video streams. Q&A, product launches, expert interviews. Video gets 5x more engagement, Live Video gets 24x more. It’s like your own professional TV show.

Enhanced Analytics Dashboard: Your compass. Understand content resonance. See visitor data. Fine-tune strategy.

Targeting Organic Posts: Target free content by location, industry. Ensure it reaches the right eyes. It’s like hand-delivering mail.

Customizable CTA Button: Change your call-to-action based on goals. Track clicks.

What makes a business profile stand out in LinkedIn search results?

Standing out in LinkedIn search is about visibility. It’s like being the brightest star.

Keyword Optimization (SEO): LinkedIn search works like Google. Use keywords in your page description and content. Think in terms your clients search.

Profile Completeness: LinkedIn favors full pages. Complete profiles rank higher.

Consistent, Quality Content: Regular, valuable posts signal activity. Posts with images get 2x higher comment rates.. 

Employee Advocacy: Encourage employees to share company content. Their posts generate up to 4 times more reach. Their networks amplify your message.

Engagement: Don’t just post. Respond to comments. Comment on others’ posts. LinkedIn rewards interaction.

Custom URL: Make your page URL clean and memorable. It magnifies memorability and SEO.

LinkedIn Content Marketing: What to Post and How Often?

Best content educates, inspires and builds connections. Still, what kind of content performs best on LinkedIn?

Vertical Video: A clear winner. Short, mobile-friendly videos grab attention. It’s a powerful burst of information.

Personal Stories & Thought Leadership: Connect with humans, not just brands. Share journeys, lessons and insights. Humanize your brand. It’s like peeking behind the curtain.

Native Document Posts (Carousels): Still kings. Break down ideas into swipe-through slides. Carousels deliver 45.85% average engagement. They are bite-sized books.

Data-Driven Content: Show proof, not just claims. Infographics, charts and stats build trust. Infographics are 30 times more likely to be read than articles. Data is your sturdy backbone.

Polls & Questions: Engagement magnets. Invite participation. Polls get 206% more impressions. It’s a quick pulse check.

Micro News & Industry Updates: Share short news with your take. Be a go-to source. Be a daily industry newscaster.

How often should businesses post on LinkedIn to stay relevant?

Consistency is vital. Quality beats quantity. Be seen, but don’t be noise.

Sweet Spot: Aim for 1 to 2 posts per day for company pages. Daily is best.

Quality Over Quantity: Two great posts weekly are better than twenty average ones. 

Optimal Days: Tuesdays, Wednesdays and Thursdays often peak. Think of weekdays as rush hour.

Industry Differences: Tech posts more (around 6.5 times/week); government less (around 3 times/week). Adjust to your sector.

Monitor Analytics: LinkedIn’s analytics shows your best times. Use this as your guide. It’s your compass.

Are LinkedIn newsletters and carousel posts still worth it?

Yes, absolutely. They are powerful tools, but need a strategy.

LinkedIn Newsletters:

Still Valuable: They keep you visible. Subscribers opt-in. Each edition hits their inbox and feed. It’s like a personalized magazine.

Thought Leadership: Go deep. Share rich insights. Build strong trust.

Audience Growth: Attract new followers. Encourage sharing. Make issues genuinely helpful.

Carousel Posts (PDF Documents):

Highly Engaging: Yes, very much worth it. They make users swipe, increasing dwell time. They drive higher engagement.

Storytelling Power: Break complex info down. Tell a visual, step-by-step story. Perfect for guides or tips.

Increased Visibility: High engagement means LinkedIn favors them. This boosts reach.

LinkedIn Advertising Strategy: What’s Working Right Now?

ROI depends on your goal. But some ad formats consistently shine. They turn views into value. Yet, which LinkedIn ad formats deliver the highest ROI?

Lead Gen Forms with Sponsored Content (Image/Video/Carousel): Kings for lead capture. They pre-fill user info. Boost conversions by 4 times. It’s a frictionless path. Why it works: Keeps users on the platform. Pre-filled forms remove effort.

Video Ads: Captivating. Tell stories quickly. Users engage 3 times longer. Vertical videos trend for mobile. Your ad is a mini-documentary. Why it works: Stands out. Builds connection. Simplifies complex offerings.

Carousel Ads: Interactive. Users swipe through images/videos. Deliver 45.85% average engagement. Perfect for step-by-step guides. Why it works: Offers narrative. Interactive, keeps users hooked.

Sponsored Messaging (Message Ads & Conversation Ads): Direct to inbox. Conversation Ads are chatbot-like. 

For personal interaction. Why it works: Less intrusive than cold email. Feels like a direct chat. Message ads have 3% CTR with 30% open rates.

How much does LinkedIn advertising cost (CPC & CPM trends)?

LinkedIn ads are premium, for premium audiences. Costs vary, like property values.

Average CPC (Cost Per Click): Around $2.00 – $3.00 per click. (Source: WebFX) Higher for competitive B2B. IT and Finance are higher, around $7.90 and $6.90. 

Average CPM (Cost Per 1,000 Impressions): Around $5.01 – $8.00 per 1,000 impressions.

Cost Per Send (CPS) for Sponsored Messaging: $0.26 – $0.50 per send. 

Minimum Budgets: Daily minimum of $10. Lifetime minimum of $100. For results, aim higher, often $25 daily or $5,000 monthly. 

Cost Factors: Target audience (niche roles cost more). Bidding strategy. Ad relevance (quality lowers cost).

How to target B2B audiences effectively with LinkedIn ads?

Effective targeting is your secret weapon. It’s like a precise GPS.

Demographics & Firmographics: LinkedIn’s strength. Target by: Job Title, Function, Seniority. Company Size, Industry. Skills. Years of Experience.

Matched Audiences: Powerful for advanced targeting.

Website Retargeting: Ads to site visitors (using Insight Tag).

Contact Lists: Upload email lists for precise targeting. Great for ABM.

Account Targeting: Target specific companies by name. Ideal for ABM.

Audience Expansion & Lookalikes: Find similar users to your best audience. Broadens reach with relevant prospects.

Interest & Groups Targeting: Reach members by professional interests or groups.

A/B Testing: Test headlines, copy, visuals, CTAs. Small tweaks yield big results.

Funnel-Based Targeting: Align ads with buyer journey stages (Awareness, Consideration, Conversion).

Lead Generation & Outreach: How to Attract and Convert on LinkedIn?

Lead generation on LinkedIn is like finding a hidden spring. It takes effort to turn connections into business.

What are the best ways to generate B2B leads on LinkedIn?

Generating B2B leads means thoughtful engagement and offering value.

Profile Optimization (inbound): Your profiles are magnets. Make them shine. Use keywords. Showcase expertise. Your profile is a landing page.

Targeted Content Sharing: Post content that solves problems. Use videos, carousels and text. Consistent content builds trust. Only 3 million users share content weekly. 

Active Group Participation: Join relevant groups. Don’t promote; help. Answer questions, share expertise. Be an expert.

LinkedIn Sales Navigator: A lead generation superpower. Use filters to find decision-makers. Save leads, get alerts. Over 700,000 sales pros use it. 

Host Virtual Events & Webinars: Direct lead sources. Offer valuable insights. Webinars are a top source of high-quality leads for 73% of B2B marketers. 

Strategic Engagement: Engage with prospects’ posts. Leave thoughtful comments. Builds rapport. It’s like watering the ground before planting.

How to use LinkedIn messaging without being spammy?

Being “spammy” kills outreach. Messages must feel personal, not like a sales blast. Think of it as a polite knock, not a loudspeaker.

Hyper-Personalization: Golden rule. Mention something specific from their profile. Shows you did homework. Personalized outreach boosts engagement by 6x.

Example Opener: “Hi [Name], I saw your post on [topic]. Your insight about [point] was insightful. It sparked a thought…”

Value, Not Sales: Don’t pitch first. Offer a helpful resource or insight. Show problem-solving, not selling. 57% of decision-makers prefer companies that provide solutions. 

Short & Clear: Professionals are busy. Get to the point. Soft CTA. “Open to a quick chat?”

Multi-Step Sequences: Plan a series of messages, each adding value. Space them out. LinkedIn DMs get a 10.3% reply rate, double cold emails. 

Be Human: Conversational tone. Avoid jargon. Authenticity wins.

Signal-Based Outreach: Act on intent. If they view your profile or comment, reach out. It’s like talking to someone who just looked at your product.

Conclusion

LinkedIn is your business stage. Every connection is a spotlight. Tools are your script and props. Challenges test your act but don’t steal the show. Keep performing with passion.

FAQ

How effective is LinkedIn for marketing?

LinkedIn drives 80% of B2B leads, used by 94% of marketers. Posts get 3x more views, ads convert 2.5x better and AI boosts replies by 52%. It’s the most trusted B2B platform today.

What is the 5 3 2 rule on LinkedIn?

The 5-3-2 rule means: 5 value posts, 3 shared posts, 2 personal posts. It uplifts engagement by 63% and trust 2x faster. Used by 70% of top B2B creators.

What is the 4 1 1 rule on LinkedIn?

The 4-1-1 rule means: share 4 helpful posts, 1 soft promo and 1 hard promo. In 2025, this mix raises clicks by 55% and cuts unfollows by 48%. About 68% of B2B brands now use it to keep trust and boost reach.

What is the 95-5 rule in LinkedIn?

The 95-5 rule means: only 5% of your audience is ready to buy now; 95% are not. In 2025, brands using this rule saw 3x better long-term ROI. Over 72% of B2B marketers now focus on long-term trust, not just quick sales. It helps you win when buyers are ready.

What is the 80 20 rule on LinkedIn?

The 80-20 rule on LinkedIn means: share 80% helpful content, 20% promotion. In 2025, this balance boosts engagement by 60% and reduces ad fatigue by 45%. Used by 85% of high-performing B2B pages, it keeps followers loyal and active.

How many connections on LinkedIn are impressive?

500+ connections on LinkedIn is impressive. It shows a strong network and boosts your credibility. The average user has about 1,300 connections, but 500+ is a key milestone.

How to find LIONs on LinkedIn?

To find LIONs on LinkedIn in 2025, search keywords like “LION” or “Open Networker”, join LION groups and use Boolean search with these terms. Look for profiles showing they’re open to connect and always send a brief, friendly invite. This helps connect with 70% more open networkers fast.

What are the disadvantages of LinkedIn for business?

LinkedIn has high competition 60%+ users fight for attention. Ads cost 25% more than others. Organic reach fell 30%. It feels formal, limiting casual talks.