I’m confident about how I connect with my customers. I can track their behavior, gather feedback and calculate their needs accurately. This has modified my online business (SilvarCrafted Ornaments) by making it profitable and sustainable.
Do tools for capturing customer information work? Yes. I now use tools like Qualtrics, Typeform, Chatdesk and others( as I need them) to collect exact data. Of course, these help me improve my products and services. These tools have made an enormous difference in increasing sales and building customer loyalty.
When I started in 2021, I had no idea what my customers wanted. I didn’t know what they liked or how to make them happy. My sales were slow and many customers didn’t come back. I was stuck.
In 2022, I realized I needed better ways to collect customer feedback. I tried surveys, reviews and social media—but it wasn’t enough. I wasn’t getting the correct data. That’s when I discovered tools like Bazaarvoice, Feedbackify and Survicate. These helped me ask the right questions and get real answers. Let’s explain more.
Core Benefits of using tools for capturing customer information
Old methods like surveys and guesswork aren’t enough at present. Customer data tools show immediate vision. They track behavior and collect feedback instantly. Let’s learn the main benefits of these tools:
1. Personalization
Tools like Qualtrics and Google Analytics let businesses track customer behavior. This helps create personalized experiences. Personalization leads to more sales and stronger customer loyalty.
2. Better Retention
Using CRM software and Qualaroo helps businesses stay in touch with customers. It allows quick problem-solving, keeping customers happy and coming back.
3. Informed Decisions
With Bazaarvoice and Survicate, businesses collect feedback that helps them make better choices. Data-driven decisions improve products and services, increasing customer satisfaction.
4. Real-Time Engagement
Chatdesk and Chatbots offer instant support to customers. Quick responses increase satisfaction and drive conversions.
5. Easy Feedback Collection
Typeform, Feedbackify and Formstack simplify collecting structured feedback. This helps businesses improve quickly based on real insights.
6. Better Marketing ROI
Tools like Survicate and Saber Feedback analyze customer sentiment. This helps businesses create more effective marketing campaigns, leading to higher returns on investment.
Yet, the specific tool helps businesses make better decisions that match the customers preferences. Customers also want quick, personalized service. So, it secures trust and loyalty. Next, I’ll discuss a few customer data collection software (survey and feedback tools):
1 . Qualtrics
Qualtrics is a leading platform for customer experience management. It helps businesses capture, analyze and act on customer data concurrently. Since its launch in 2002, United States Qualtrics has become a trusted tool for small and large businesses.
Activities & Features:
Surveys & Feedback: Qualtrics lets businesses create surveys to collect customer feedback. This helps improve products and services.
Customer Sentiment Analysis: It tracks how customers feel about a brand through sentiment analysis. This helps companies adjust marketing and support strategies.
Web Tracking: Qualtrics tracks website user behavior to help businesses understand customer preferences.
Real-Time Data: It collects data in a lively. This allows businesses to act immediately based on customer input.
Recent Cost Breakdown:
| Plan | Monthly Cos | Annual Cost | Discounts |
| Basic Plan | $150 – $200 | $1,500 – $2,400 | 10-15% for yearly payments |
| Professional Plan | $400 – $600 | $4,800 – $7,200 | 5-10% for 2-year contracts |
| Enterprise Plan | $1,000 – $4,200 | $12,000 – $50,000 | Up to 20% for large contracts |
User Rating:
Average Rating: 4.5/5 (Based on 1,200+ reviews on G2)
Real-Life Example:
A well-known company like Samsung uses Qualtrics to provide customer insights. Collecting and analyzing feedback has improved their products and customer support.
2 . Bazaarvoice
Bazaarvoice is a platform that helps businesses collect reviews, ratings and customer feedback. It started in the United States in 2005.
Activities & Features:
Product Reviews & Ratings: Collect customer reviews to build trust and increase sales.
Feedback Analytics: Get detailed insights into customer opinions.
User-Generated Content: Encourage customers to share photos and videos of products.
Real-Time Feedback: See and act on customer opinions instantly.
Recent Cost Breakdown:
| Plan | Monthly Cost | Annual Cost | Discounts |
| Basic Plan | $199 – $300 | $2,388 – $3,600 | 5-10% for long-term contracts |
| Professional Plan | $500 – $1,000 | $6,000 – $12,000 | Up to 15% for multi-year deals |
| Enterprise Plan | $2,000 – $10,000 | $24,000 – $120,000 | Custom pricing for more prominent companies |
User Rating:
Rating: 4.4/5 (Based on reviews on G2
Real-Life Example:
Target uses Bazaarvoice to gather reviews and improve customer trust. They use it to get feedback on products and boost their online sales.
3 . Formstack
Formstack is a powerful online form and data management tool. It was founded in 2006 in the United States. The platform automates workflows efficiently.
Activities & Features:
Custom Forms & Surveys: Create forms for customer feedback, contact details and other data.
Data Automation: Automate the collection and management of customer data.
Integrations: Works seamlessly with tools like Google Sheets, Salesforce and HubSpot.
Analytics: Provides valuable insights into data trends and form performance.
Recent Cost Breakdown:
| Plan | Monthly Cost | Annual Cost | Discounts |
| Basic Plan | $19 | $228 | 10% off for annual plans |
| Professional Plan | $59 | $708 | 15% off for multi-year subscriptions |
| Enterprise Plan | $99+ | $1,188+ | Custom pricing for larger businesses |
User Rating:
Rating: 4.7/5 (Based on reviews from G2)
Real-Life Example:
Zapier uses Formstack to streamline its processes and automate workflows effectively.
4 . Typeform
Typeform is an online tool developed in 2012 in Spain. It helps businesses collect customer data through engaging forms, surveys and quizzes.
Activities & Features:
Interactive Forms: Create personalized forms and surveys that are visually appealing and easy to use.
Customizable Templates: Choose from various templates to collect specific customer information.
Real-Time Analytics: Track responses and analyze data instantly for better decision-making.
Integrations: Connect Typeform with tools like Google Sheets, Mailchimp and Slack.
Mobile-Friendly: Forms and surveys work seamlessly across devices.
Recent Cost Breakdown :
| Plan | Monthly Cost | Annual Cost |
| Free Plan | $0 | $0 |
| Basic Plan | $25 | $240 |
| Plus Plan | $50 | $480 |
| Enterprise Plan | Custom pricing | Custom pricing |
User Rating:
Rating: 4.7/5 (Based on reviews from G2)
Real-Life Example:
HubSpot uses Typeform to gather customer feedback through surveys. They obtain cherished results.
5 . Feedbackify
Feedbackify is a customer feedback tool founded in 2012 in the United States. It helps businesses collect feedback via customizable surveys and forms to measure customer demands better.
Activities & Features:
Customizable Surveys: Create tailored surveys to capture specific customer insights.
Real-Time Feedback: Collect instant feedback through embedded forms on websites.
Targeted Surveys: Set up rules to trigger surveys based on user behavior or actions.
Integrations: Easily integrate with platforms like WordPress and Zapier for smoother workflows.
Analytics: Visualize feedback data with built-in reports and insights.
Recent Cost Breakdown :
| Cost Plan | Monthly Cost | Annual Cost |
| Free Plan | $0 | $0 |
| Pro Plan | $19 | $180 |
| Business Plan | $39 | $396 |
User Rating:
Rating: 4.6/5 (Based on reviews from G2)
Real-Life Example:
Blurb, a platform for self-publishing, uses Feedbackify to gather customer feedback. This allows them to improve user experience and product offerings.
6 . Qualaroo
Qualaroo is a customer feedback tool founded in 2009 San Francisco, USA. It specializes in capturing customer vision through targeted surveys. This helps businesses to gather in-depth customer feedback on their websites or apps.
Activities & Features:
Targeted Surveys: Trigger surveys based on user behavior or actions.
Behavioral Insights: Collect feedback based on specific user interactions or exit points on your website.
Customizable Surveys: Design surveys to match your brand’s look and feel.
Real-Time Data: Gather instant feedback from website visitors or app users.
Advanced Analytics: Analyze feedback trends and sentiment to improve decision-making.
Recent Cost Breakdown):
| Plan | Monthly Cost | Annual Cos |
| Essentials Plan | $79 | $948 |
| Growth Plan | $149 | $1,788 |
| Enterprise Plan | Custom Pricing | Custom Pricing |
User Rating: 4.3/5 (Based on reviews from G2)
Real-Life Example:
Hootsuite, a popular social media management platform, uses Qualaroo to gather customer feedback. This helps them fine-tune their user experience and refine product offerings based on customer sentiment.
7 . GetFeedback, Inc.
GetFeedback is a powerful customer feedback tool founded in 2013 in San Francisco, USA.
Activities & Features:
Surveys & Feedback Forms: Create customizable surveys to collect customer opinions.
Salesforce Integration: Directly integrate feedback with Salesforce for streamlined customer data management.
Real-Time Feedback: Collect instant customer insights during interactions with your service or product.
Survey Analytics: Access detailed analytics to track satisfaction scores, trends and actionable feedback.
Customizable Design: Surveys can be fully branded to match your business’s visual identity.
Cost Breakdown :
| Plan | Monthly Cost | Annual Cost |
| Essentials Plan | $50 | $600 |
| Pro Plan | $125 | $ 1,500 |
| Enterprise Plan | Custom Pricing | Custom Pricing |
User Rating: 4.5/5 (Based on reviews from G2)
Real-Life Example:
Zendesk, a customer service software company, uses GetFeedback to collect customer feedback about their support experience. This helps them improve their customer service processes and drive better satisfaction.
8 . Saber Feedback
Saber Feedback helps businesses collect customer feedback. It started in 2019 and is used to improve customer satisfaction.
Core Features:
Custom Surveys: Create surveys to get customer opinions.
Automated Feedback: Send feedback requests after purchases automatically.
NPS Surveys: Measure customer loyalty.
Analytics: View insights from feedback.
Integrations: Works with Salesforce, Slack and Zapier.
Recent Cost:
Basic: $19/month (1,000 responses)
Pro: $49/month (more features)
Enterprise: Custom pricing
User Rating: 4.7/5 on G2 and Capterra.
9 . Feefo Holdings
Feefo Holdings helps businesses gather and manage customer reviews and feedback. It was founded in 2010 in the UK.
Main Features:
Customer Reviews: Collect verified customer reviews.
Customizable Surveys: Tailor surveys to your needs.
Product Ratings: Get detailed ratings for products and services.
Insights: Analyze customer feedback for trends.
Integration: Works with Shopify, Magento and BigCommerce.
Recent Cost :
Starter: $29/month (basic features)
Growth: $79/month (more analytics)
Enterprise: Custom pricing (for large businesses)
User Rating: 4.5/5 on G2 and Trustpilot.
10 . Survicate
Survicate is a customer survey tool launched in 2015, designed to help businesses capture real-time customer feedback through surveys, polls and on-site forms. It helps businesses understand user preferences and behaviors.
Core Features:
On-Site Surveys: Collect feedback directly from website visitors.
Targeted Surveys: Display surveys based on user behavior or time spent on the site.
Integrations: Connects with tools like Google Analytics, HubSpot and Zapier.
Customizable Templates: Create branded surveys with various question types.
Analytics Dashboard: View survey results in real-time for quick insights.
Recent Cost :
Free Plan: Includes limited features for up to 100 responses/month.
Basic Plan: Around $89/month (includes unlimited surveys and 1,000 responses).
Professional Plan: Around $199/month (advanced analytics and integrations).
User Rating: 4.6/5 on G2.
Besides these, you need to use customer interaction and relationship software.
With the right software, companies can build stronger relationships and increase customer satisfaction. Let’s explore some popular options for managing customer interactions and relationships:
11 . Google Analytics
Google Analytics is a leading analytics tool has developed by Google. It was launched in 2005 in the United States. It helps businesses track website traffic, understand customer behavior and optimize online marketing strategies.
Activities & Features:
Traffic Tracking: Monitor how many people visit your website and which pages they view.
User Behavior: Track how users interact with the website and where they spend most of their time.
Audience Insights: Understand your visitors’ demographics, interests and locations.
Conversion Tracking: Measure how visitors convert into customers through goals and e-commerce tracking.
Real-Time Reporting: See live data about user activity on your website.
Recent Cost Breakdown:
Free Plan:
No cost, includes essential tracking features for small to medium businesses.
Google Analytics 360 (Premium):
Monthly: $150,000
Annually: $1.8 million
Discounts: Custom pricing for large-scale enterprises.
User Rating: 4.8/5 (Based on reviews from G2)
12 . Chatdesk
Chatdesk is a customer support and feedback tool founded in 2017 Los Angeles, USA. It helps businesses enhance their customer service by integrating chat support, feedback collection and customer data management through AI-powered tools.
Activities & Features:
Live Chat Support: Provides real-time support to customers, capturing feedback instantly.
AI Integration: AI suggests answers to customer queries, improving response time and service efficiency.
Customer Feedback: Collects customer satisfaction feedback automatically after each interaction.
Analytics: Provides detailed reports on customer queries, satisfaction and support trends.
Customizable Widgets: Allows businesses to design chat widgets that match their branding.
Recent Cost Breakdown :
| Plan | Monthly Cost | Annual Cost |
| Starter Plan | $29 | $348 |
| Growth Plan | $79 | $948 |
| Enterprise Plan | Custom Pricing | Custom Pricing |
User Rating:
Rating: 4.7/5 (Based on reviews from G2)
Real-Life Example:
Glossier, a popular beauty brand, uses Chatdesk to enhance customer service and engage with customers efficiently. They’ve increased customer satisfaction by quickly resolving inquiries and collecting valuable product feedback.
13 . Social Media
Social media platforms like Facebook, Instagram, Twitter and LinkedIn have become the most powerful tools for capturing customer data. Originating in 2004 (Facebook), 2006 (Twitter) and 2010 (Instagram), these platforms are used globally to engage customers and collect valuable insights.
Activities & Features:
Engagement Tracking: Social media allows businesses to track customer likes, shares, comments and follows, giving deep insights into customer preferences.
Sentiment Analysis: Tools integrated with social media, like Bazaarvoice or Hootsuite, track the mood and sentiment of customers based on their posts and feedback.
Targeted Advertising: Social media platforms allow businesses to run highly targeted ads, collecting customer data based on behavior and interests.
Customer Feedback: Direct interactions, comments and surveys on social media pages allow businesses to gather feedback.
Hashtags & Mentions: Tracking hashtags or brand mentions across platforms can help businesses understand customer perception and trends.
Recent Cost Breakdown :
| Plan/Service | Cost |
| Free Plans | Free |
| Facebook Ads | Starting from $5/day |
| LinkedIn Ads | Starting from $10/day |
| Instagram Ads (via Facebook Ads Manager) | Starting from $6/day |
| Social Media Management Tools (e.g., Hootsuite, Buffer) | $19 – $599/month |
User Rating:
Rating: 4.8/5 (Based on reviews from G2)
14 . Customer Relationship Management
CRM systems, such as Salesforce, HubSpot and Zoho CRM, have been essential business tools. These are vital to track customer interactions, manage data and build strong relationships. CRM systems have been around since 1980 and have evolved into sophisticated platforms that collect valuable customer insights.
Effective Strategies for Capturing and Analyzing Customer Data
With the motionless digital platforms and data-driven decision-making, businesses must capture customer data efficiently to enhance their services, improve experiences and drive growth. Let’s learn a few strategies while using customer-capturing tools:
1. Customer Relationship Management (CRM)
Centralize customer data to track interactions and build long-term relationships.
2. Online Forms & Surveys
Gather specific feedback through surveys and forms to measure customer preferences and satisfaction.
3. Social Media Monitoring & Engagement
Track customer sentiment and feedback on social platforms in real-time.
4. Chatbots & Live Chat
Provide real-time interaction with customers and capture instant feedback.
5. Web Tracking & Analytics
Monitor user behavior and website interactions to optimize content and improve customer experience.
6. Product & Service Feedback
Collect direct feedback on specific products or services to guide improvements.
7. Behavioral & Sentiment Analysis
Analyze customer emotions and behavior to adapt marketing strategies and enhance customer satisfaction.
These strategies help businesses gain valuable insights into customer preferences, behaviors and experiences. These secure better decision-making and foster stronger relationships.
Conclusion
Thus, the tools for capturing customer information help you understand your customers needs better than ever before. With accurate feedback, your decisions become more competent and the path forward becomes more apparent.
FAQ
What software would I use to keep track of customer information?
To manage customer info, use Zoho CRM, HubSpot, or Salesforce. Zoho is affordable and flexible, which is fantastic for small businesses. Salesforce is best for larger companies with advanced needs. HubSpot is easy to use and perfect for small to medium businesses.