When I first used lead generation tools for real estate, I struggled. I couldn’t connect with serious buyers and sellers. After several failed attempts, I realized something important—I needed to change. Instead of relying on just one tool, I thought, Why not try mixing things up? So, I did.
For example, I listed an amazing 4-bedroom house with a huge backyard. I used CINC and Market Leader. These tools helped me run ads and send emails automatically. And guess what? Over time, the leads started to turn into genuine inquiries!
I learned that marketing takes time. Some tools, like Lofty and Real Geeks, require a bigger budget. However, my real breakthrough came when I focused on relationship marketing.
Yet, I had a client named Lucas. He was looking for a 2-bedroom apartment near the beach. But he just couldn’t find the right one! Then, I used Placester and SmartZip. I sent him updates about new listings. Instead of just pushing for a sale, I built trust.
And months later, guess what? Lucas bought a property I showed him! I’ll share my experiences with multiple real estate lead generation tools today.
Delight in Getting the Right Lead Generation Tools for Real Estate
I also used BoomTown and Zillow Premier Agent. These tools helped me track leads and build relationships. Whether it was a home with a pool or a fixer-upper, they worked! Can you visualize that? It made me realize—it’s all about focusing on people, not just the sale!
With tools like Zillow Premier Agent, CINC, and BoomTown, I can generate leads for all properties—a starter home or a luxury penthouse. Incredible, right? With tools like SmartZip and Placester, I stay in touch with past clients, offering them valuable updates and turning them into long-term supporters.
Go on reading to examine the 15-plus real estate lead generation tools I’ve perfected over 15 years in my business venture.
1. Zillow Premier Agent
Zillow Premier Agent is real estate lead software designed for real estate professionals. It allows you to connect with active buyers and sellers through Zillow’s extensive online marketplace.
Privileges
1 . High-Quality Leads: Access to clients actively searching for properties.
2 . Brand Visibility: Increased exposure in chosen markets.
3 . Time Efficiency: Integrated tools streamline lead management.
Current Pricing:
Pricing varies by location and competition. Monthly costs may vary between $300 and $500 in non-metro areas. Yet, metro areas may exceed $1,000 per month. Learn more from here, HousingWire.
User Ratings:
Featured Customers: 4.7 out of 5 based on 3,347 reviews. G2: 2.2 out of 5 based on 51 reviews. Enter here (The Close ) to get more information.
Case Study:
An agent in a competitive metro area invested $1,000 monthly in Zillow Premier Agent. Over six months, they closed five transactions directly attributed to leads from the platform. This resulted in a return on investment (ROI) of approximately 300%.
2. BoldLeads
BoldLeads is real estate lead generation software designed for real estate agents. It is an excellent system for attracting and nurturing both buyer and seller leads.
Benefits:
Time Efficiency: Automated follow-ups save time and ensure consistent communication with leads through scheduled emails and SMS messages.
Customization: The arranged landing pages match your branding and appeal to your target market.
Reduced Competition: Exclusive leads mean you’re not competing with other agents for the same prospects.
Current Pricing:
BoldLeads offers several pricing plans:
Lite Plan: Starting at $269 monthly, suitable for new agents seeking leads and a simple CRM.
Professional Plan: Enhanced features and more leads, ideal for growing businesses.
Advanced Plan: A complete system for those ready to level up.
Note that these plans may require a minimum ad spend, typically starting at $250 per month. You can see it to get more information about pricing. SeaWorthy
User Ratings:
G2: 2.2 out of 5 based on 51 reviews.
Case Study:
An agent using BoldLeads reported receiving over 2,000 leads in just over a year. Within four months of signing up, they closed four leads and had one pending, attributing this success to the system’s effectiveness.
3. CINC (Commissions Inc.)
CINC combines lead generation, CRM, and behavioral messaging into one platform.
Benefits
1 . Hyper-local marketing with IDX websites.
2 . AI-powered tools to engage leads based on their behavior.
3 . Built-in tools for team collaboration.
4 . Investment Level: Higher upfront cost, but excellent for scaling.
5 . Ideal For: Teams or agents ready to scale their efforts and manage multiple leads.
Current Pricing:
CINC offers various pricing plans:
1 . Solo Package: Starting at $899 per month for single agents.
2 . Team Package: Starting at $1,299 per month for teams.
Additional features like CINC AI can be added for an extra $200 per month, and a dialer service is available at $75 per month for three lines. Obtain more ideas about pricing from here: Agent Advice
User Ratings:
G2: 4.6 out of 5 based on user reviews.
Benefits
1 . Customized lead capture forms and landing pages.
2 . Automated follow-up campaigns.
3 . In-depth performance analytics.
4 . Investment Level: Affordable to moderate pricing.
5 . Ideal For: Agents seeking predictable, high-quality leads without building campaigns from scratch.
6 . Predictable Lead Flow: Receive consistent monthly exclusive leads, aiding in business planning.
7 . Time Efficiency: Automated follow-ups and CRM integration streamline lead management, allowing agents to focus on client interactions.
8 . Scalability: Suitable for individual agents, small teams, and larger brokerages, with customizable plans to fit different needs.
Current Pricing:
Market Leader offers several pricing plans:
Market Leader Professional (for individual agents): $189 monthly (includes a $20 data services fee).
Market Leader Teams (for small real estate teams): $329 monthly for up to 10 users on the same account.
Market Leader Business Suite (for teams and brokerages): Custom pricing.
Leads products can be added to any of the above software products:
Network Boost: $150 per month for every 10 leads you receive.
These plans provide flexibility to accommodate various business sizes and needs.
User Ratings:
G2: 4.0 out of 5 based on user reviews.
4. REDX
With precise data, REDX targets niche leads, like expired listings and FSBO properties.
Privileges
1 . Access to Recent Listings: Provides data on homeowners who have recently listed their properties, enabling timely outreach.
2 . Dialer Integration: Offers a built-in dialer for efficient and seamless communication with potential leads.
3 . Affordable Pricing: Delivers niche-focused data at cost-effective rates, making it accessible for agents targeting specific markets.
Current Pricing:
REDX offers various lead types with corresponding monthly subscription fees:
Expired Leads: Starting at $69.99 per month.
FSBO Leads: Starting at $49.99 per month.
GeoLeads™: Starting at $69.99 per month.
For Rent By Owner (FRBO) Leads: Starting at $59.99 per month.
Pre-Foreclosure Leads: Starting at $49.99 per month.
Additional tools like the Power Dialer are available starting at $59.00 monthly.
User Ratings:
G2: 4.0 out of 5 based on user reviews.
5. SmartZip
SmartZip contains predictive analytics to find homeowners likely to sell soon.
1 . Predictive scoring for identifying hot seller leads.
2 . Geographic farming for hyper-local marketing.
3 . Direct mail and online ad tools.
4 . Investment Level: Higher investment for predictive analytics.
5 . Ideal For: Agents targeting potential sellers in specific neighborhoods.
Current Pricing:
SmartZip offers subscription-based pricing, which varies according to the features and services a subscriber chooses, with a low of $299 per month and a high of $999 per month. This subscription is locked into a 12-month contract, which makes for a substantial commitment for real estate professionals.
User Ratings:
Sitejabber: 5.0 out of 5 based on 2 reviews.
6. BoomTown
BoomTown is an all-in-one lead-generation platform for real estate professionals. It integrates lead acquisition, customer relationship management (CRM), and marketing tools into a single system.
Privileges:
1 . AI-driven lead scoring and follow-up automation.
2 . IDX-integrated websites for capturing buyers.
3 . Robust pipeline management.
4 . Investment Level: High but feature-rich.
5 . Ideal For: Agents and teams looking for advanced tools to grow their business.
Current Pricing:
BoomTown offers several pricing plans:
Launch: Starting at $1,000 monthly, suitable for smaller teams or individual agents.
Grow: Starting at $1,300 per month, designed for growing teams.
Advance: Starting at $1,500 per month, ideal for larger teams seeking advanced features.
Each plan includes a setup fee, which varies based on the chosen package. For detailed pricing information, you are recommended to contact BoomTown directly. (capterra.com)
User Ratings:
G2: 4.5 out of 5 based on user reviews. (g2.com)
7. Placester
Placester simplifies website creation with built-in lead capture.
Benefits:
1 . IDX integrations to showcase live property listings.
2 . SEO-optimized websites with minimal setup.
3 . CRM tools for managing and nurturing leads.
4 . Investment Level: Affordable for individual agents.
5 . Ideal For: Agents wanting a simple, professional web presence to capture leads.
Current Pricing:
Placester offers several pricing plans:
Agent Essential: $29 per month or $278 billed annually.
Agent Plus: $79 per month or $758 billed annually.
Agent Premier: $129 per month or $1,238 billed annually.
Each plan includes a free trial period. For detailed pricing information, visit Placester’s official pricing page. (placester.com)
User Ratings:
G2: 3.5 out of 5 based on 84 reviews. (g2.com)
8. Realtor.com Connections Plus
Realtor.com provides access to serious buyers and sellers on Realtor.com.
Benefits
1 . Direct lead connection with active prospects.
2 . Enhanced profile visibility to build trust.
3 . CRM for organizing and nurturing leads.
4 . Investment Level: Moderate, based on your target area.
5 . Ideal For: Agents looking for high-conversion leads from a trusted source.
Current Pricing:
Pricing for Connections℠ Plus varies based on factors such as your target area and the level of exclusivity desired. Agents can choose from various flexible options designed to fit different budgets.
User Ratings:
G2: 4.0 out of 5 based on user reviews.
9. Lofty
Lofty is an AI-powered platform designed for real estate professionals. It offers extensive lead generation and customer relationship management (CRM) solutions.
Benefits:
1 . Lead Capture Pages: Provides customizable landing pages to capture potential client information effectively.
2 . CRM Integration: Seamlessly integrates with various CRM systems, enabling efficient lead management and follow-up processes.
3 . Automated Emails and Texts: This service offers automation tools for sending personalized emails and text messages, enhancing lead nurturing efforts.
4 . Market Snapshot Reports: Generates detailed market reports to inform clients about current real estate trends and property values.
Current Pricing:
Lofty offers flexible pricing plans to accommodate various business needs. You should contact Lofty directly or visit their official pricing page for detailed and up-to-date pricing information.
User Ratings:
G2: 4.4 out of 5 based on user reviews, highlighting its intuitive interface and robust feature set.
10. Spacio
Spacio simplifies open house lead capture and follow-up.
Privileges:
1 . Digital sign-in forms to collect visitor data.
2 . Automated follow-ups after open houses.
3 . Integration with CRMs like BoomTown and Follow Up Boss.
4 . Investment Level: Affordable for individual agents.
5 . Ideal For: Agents who frequently host open houses.
Current Pricing:
Spacio offers several pricing plans:
Agent Plan: $25 per month, suitable for individual agents.
Team Plan: $100 monthly for up to 5 agents, ideal for small teams.
Brokerage Plan: Custom pricing for larger brokerages, offering additional features like in-app branding and company-wide reporting.
Each plan includes a 14-day free trial.
User Ratings:
Capterra: 4.5 out of 5 based on user reviews.
11. Real Geeks
Real Geeks presents an ideal combination of lead generation and CRM in one platform.
Benefits
1 . IDX websites with lead capture capabilities.
2 . Marketing automation for email and SMS.
3 . Integration with ad campaigns like Google and Facebook.
4 . Investment Level: Medium, with strong ROI potential.
5 . Ideal For: Agents seeking a versatile tool to attract and nurture leads.
Current Pricing:
Real Geeks offers several pricing plans:
Establish Plan: $299 monthly for individual agents or small teams.
Grow Plan: $599 monthly, designed for growing teams requiring advanced features.
Expand Plan: $999 monthly, ideal for larger teams seeking comprehensive tools.
Conquer Plan: $1,599 monthly, offering the most extensive features for serious growth.
Each plan includes a setup fee, which varies based on the chosen package. For detailed pricing information, you are recommended to contact Real Geeks directly. (realgeeks.com)
User Ratings:
G2: 4.5 out of 5 based on user reviews.
12. LionDesk
LionDesk enhances follow-up with video emails and SMS for real estate professionals.
Benefits
1 . Video texting for personalized outreach.
2 . Customizable drip campaigns.
3 . Integration with Zillow, Trulia, and Realtor.com.
4 . Investment Level: Affordable for individual agents.
5 . Ideal For: Agents wanting to add a personal touch to lead engagement.
Current Pricing:
LionDesk offers several pricing plans:
Starter Plan: $21 per month, includes essential CRM features.
Pro+ Plan: $42 monthly, adds advanced functionalities like video texting and enhanced support.
Elite Plan: $83 per month, offers comprehensive features for power users.
Each plan includes a free trial period. For detailed pricing information, visit LionDesk’s official pricing page.
User Ratings:
Capterra: 4.1 out of 5 based on 95 reviews.
13. Offrs
Offrs is an AI-driven lead generation platform designed to help real estate agents identify and connect with homeowners likely to sell their properties.
Benefits
1 . Predictive analytics for homeowner targeting.
2 . Automated outreach tools (email, postcards).
3 . Integration with CRMs for lead management.
Current Pricing:
Offrs offers tiered monthly pricing plans ranging from $499 to $1,199, depending on the selected features and services. It’s recommended that you contact Offrs directly for detailed pricing information.
User Ratings:
Sitejabber: 3.3 out of 5 based on 158 reviews.
14. Follow Up Boss
Follow Up Boss this tool focuses on lead management and follow-up automation for real estate.
Benefits
1 . Centralized CRM for lead tracking.
2 . Integration with lead sources like Zillow and Realtor.com.
3 . Email and text automation for follow-ups.
Current Pricing:
Follow Up Boss offers several pricing plans:
1 . Grow Plan: $69 per monthly user, includes essential CRM features and integrations.
2 . Pro Plan: $499 monthly for up to 10 users, adds advanced features like lead routing, reporting, and support.
3 . Platform Plan: $833 per month for up to 30 users, offers comprehensive tools, including API access.
A 14-day free trial allows new users to explore the platform’s features. Here, you can get details about pricing, GetApp.
User Ratings:
G2: 4.6 out of 5 based on user reviews, highlighting its intuitive interface and robust feature set.
15. Matterport
Matterport is a platform that enables real estate professionals to create immersive 3D virtual tours of properties. This enhances listings and engaging potential buyers.
Benefits:
1 . 3D property tours for listings.
2 . Integration with listing websites.
3 . Lead capture from virtual tours.
Current Pricing:
Matterport offers several subscription plans:
Free Plan: Includes 1 active space and basic features.
Starter Plan: $9.99 monthly, suitable for individual agents with up to 5 active spaces.
Professional Plan: $69 per month, includes up to 25 active spaces and advanced features.
Business Plan: $309 monthly, designed for teams with up to 100 active spaces.
You can gather more information from Matterport here for detailed pricing information.
User Ratings:
G2: 4.5 out of 5 based on user reviews.
16. Catalyze AI
Catalyze AI is a predictive analytics platform exclusively designed to assist real estate agents in identifying homeowners likely to sell, thereby enhancing lead generation efforts.
Benefits
1 . Predictive Analytics: Utilizes over 400 million data points to forecast which properties will likely be listed. This enables agents to focus their marketing strategies effectively.
2 . Lead Generation: Provides exclusive, local leads each month, ensuring agents receive high-quality prospects within their target areas.
3 . Custom Dashboard: This offers an intuitive dashboard for tracking and managing leads, facilitating efficient follow-up and conversion processes.
Current Pricing:
Catalyze AI offers flexible pricing plans:
30 Property Leads (under $1 million): $180 monthly.
30 Property Leads (over $1 million): $240 monthly.
User Ratings:
Agent Advice: Catalyze AI is recognized for its high accuracy in predicting property sales and providing exclusive, local leads.
17. Coffee & Contracts
Coffee & Contracts is a membership-based platform. This provides real estate agents with complete marketing tools and resources to enhance lead generation and client engagement.
Benefits:
1 . Customizable Marketing Templates: A vast library of professionally designed templates for social media posts, email newsletters, flyers, and more, all customizable via Canva.
2 . Content Calendar: This provides a monthly content calendar with daily post options. It includes captions and hashtags to streamline social media planning and maintain a consistent online presence.
3 . Lead Magnets and Guides: Includes detailed lead magnets. Buyer and seller guides, relocation guides, and checklists are a few examples. These are designed to attract and convert potential clients.
Email Newsletters: Supplies pre-written, customizable email newsletter templates to facilitate regular and professional communication with clients and prospects.
Current Pricing:
As of the latest update, Coffee & Contracts offers a monthly subscription plan at $54.
User Ratings:
Highly rated for its quality design and copy, with users praising its effectiveness in enhancing real estate marketing efforts.
Additional Perspectives Besides Using Real Estate Lead Generation Tools
While tools can simplify generating real estate leads, combining them with effective strategies ensures a well-rounded way to lead generation. Indeed, you can follow the below tips:
1. Accept Virtual and Augmented Reality
2. Optimize Your Website for Mobile
3. Enhance Video Marketing
4. Run Social Media Ads
5. Prioritize Local SEO
6. Explore Platforms Like Symplete
7. Offer Valuable Content
8. Engage Through Storytelling
9. Stay Active on Social Media
10. Track and Adapt
Combining these strategies and tools into your workflow will create an impactful lead generation system that resonates with today’s tech-savvy real estate clients.
Conclusion
Thus, for real estate agents willing to invest time and money, these tools provide a smooth and accurate lead-generation experience. They are designed to simplify lead capture, management, and nurturing, helping agents focus on converting prospects into clients. Depending on your specific goals—whether aspiring buyers, sellers, or both—these tools can provide admirable solutions to meet your needs.
FAQ
Where do most realtors get their leads?
Realtors get leads from real estate websites, social media, referrals, networking, open houses, and paid ads. Some also buy leads from lead generation companies.
What is lead generation in real estate?
Lead generation in real estate is finding potential buyers or sellers. Realtors use methods and tools to collect leads. These leads are people interested in buying or selling property. Then, realtors contact them to turn them into clients.
How to generate real estate leads for free?
Generate real estate leads for free by using social media, joining local groups, and sharing helpful content. Also, ask past clients for referrals to expand your network.
Are real estate lead generation companies worth it?
Real estate lead generation companies can save time and provide quick leads, but they can be expensive. The quality of leads may vary, so research the company before using their services.
How much do realtors spend on leads?
Realtors spend $100 to $1,000+ monthly on leads, depending on the source. Online ads and lead services are more expensive, while referrals and social media cost less. The budget varies by goals and market.
