Creating a perfect video sales letter (VSL) is essential because it grabs attention, builds trust and turns viewers into customers. In today’s fast-paced world, AI tools make creating a VSL easy.
You may still have questions about creating video sales letters AI. InVideo and Veed.io help you quickly create videos with templates. You can add text, images and effects with just a few clicks. Copy.ai and Jasper.ai generate powerful scripts in minutes, making your message clear and persuasive. Descript lets you edit videos and transcribe audio, helping you fine-tune your VSL.
These tools save time and help you create professional, high-converting VSLs that drive sales. Of course, you must learn the process of creating VSL with AI.
Video Sales Letter AI
Video Sales Letters (VSLs) are getting smarter. AI makes each video feel more personal by changing it based on what viewers like. This means better messaging and more sales. Tools like InVideo and Veed.io help create these videos easily. Animoto and Lumen5 make them look great fast.
VSLs are also more interactive. Viewers can click, choose, or try products with AR. AI tools like Synthesia add lifelike avatars that make videos feel real. Adobe Premiere Pro uses AI to edit videos quickly and well.
AI also writes better scripts. It looks at data to match what viewers want. VSLs mix short, catchy parts with more detailed info. This works for fast or deep attention spans. On social media, people can buy products right from the VSL. Shopping is easier.
AI helps videos rank better on YouTube or Google. More viewers find them. Marketers track how people watch, then adjust the video to make it better. VSLs are now smarter, more personal and better at making sales.
How to Create a Powerful Video Sales Letter with AI
A Video Sales Letter (VSL) is one of the best ways to sell digital products. It’s like a short video ad that explains your product and convinces people to buy.
AI tools can help you make a VSL fast and easy. They can write your script, create the video and even add voiceovers.
Do you know how to create a VSL for your digital product using AI tools? Indeed, let’s get started:
1. Define Your Goal
Goal: What do you want the viewer to do? (Buy, subscribe, etc.)
Example: “I want them to buy my online course on digital marketing.”
2. Create a Persuasive Script
AI Tool: You can use Jasper.ai or Copy.ai to generate a script.
How: Give the AI product info, benefits and target audience.
Example: “Generate a script to sell a digital marketing course, focusing on how it helps people get better job opportunities.”
3. Break the Script into Sections
Steps: Divide into the intro, pain points, solution, benefits and CTA (Call to Action).
Example:
Intro: Struggling to land a good job in digital marketing?
Pain Points: Traditional methods are outdated.
Solution: Our online course updates your skills with modern strategies.
Benefits: Learn at your own pace, lifetime access and expert support.
CTA: Sign up today and transform your career.
4. Choose a Video Template
AI Tool: You can select InVideo, Veed.io, or Lumen5.
How: Pick a template based on your product’s style.
Example: Choose a clean, professional template for a course launch. Pick something with text overlays and smooth transitions.
5. Add the Script to the Video Tool
Steps: Upload your script and let the tool create a video.
Example: Input the script in InVideo and it will suggest relevant video clips for each section.
6. Edit the Video for Flow
Steps: Trim unwanted parts and add smooth transitions.
Example: After the intro, make sure the transition to the pain point feels natural.
7. Add Voiceover or Text-to-Speech
AI Tool: You can choose Synthesia or Descript for text-to-speech.
How: Let the AI read your script with a natural voice.
Example: Choose a clear, friendly voice to narrate the VSL.
8. Add Music and Effects
AI Tool: You may grant InVideo or Veed.io to add background music.
Steps: Pick soft, motivating music to keep viewers engaged.
Example: Choose a calm and upbeat track that fits the theme of growth and success.
9. Add Visuals
AI Tool: You can use Pexels, Shutterstock (integrated with video tools), or AI-based clip generators in tools like Lumen5.
How: Add visuals that support your message.
Example: Show clips of people working on laptops, taking online courses and achieving success.
10. Call-to-Action (CTA)
Steps: Add a bold, clear CTA at the end.
Example: Click below to sign up now and get instant access to our course.
11. Finalize & Export
Steps: Review the video and make final tweaks.
Example: Ensure the CTA is visible and clear. Check if the video flows smoothly and is under 3 minutes.
12. Test & Optimize
AI Tool: Use Descript for A/B testing of scripts or visuals.
Steps: Test different versions of the VSL to see which performs better.
Example: Test two versions of the CTA: one with urgency (“Limited spots available!”) and one without.
Advantages of Using AI for Video Sales Letters
AI can help you create high-quality VSLs in less time and at a lower cost. It is a deal-breaker for businesses to stay in front of today’s digital platform.
Let’s learn what facilities you can obtain by using AI for your VSL:
Save Time
AI tools can create your VSL in hours, not days. Example: Instead of spending a week writing a script, AI can generate it in minutes.
Cost-Effective
No need to hire expensive video editors or copywriters.
Example: AI saves you money on freelancers, letting you reinvest in ads or product development.
Scale Fast
AI helps you create multiple VSLs for different products or audiences in less time. Example: You can launch 5 different VSLs for 5 different courses in a day.
Personalization
AI can tailor your VSL to specific customer needs.
Example: If your audience is beginners, AI will adjust the tone and language to be simpler.
AI-Powered Testing
AI can optimize your VSL with A/B testing for better results.
Example: Test two different CTAs and see which one gets more clicks.
24/7 Availability
AI works anytime, no need to wait for a designer or writer.
Example: You can create and edit your VSL at 3 AM if you’re in a time crunch.
Consistency
AI ensures your message stays on point every time.
Example: AI maintains the same tone, style and branding in every VSL you create.
Engaging Content
AI tools help create more engaging visuals and scripts.
Example: With AI, your VSLs will have professional-looking clips and catchy scripts that grab attention.
Swell Conversion Rates
AI optimizes your VSL to make it more persuasive.
Example: The right combination of visuals, script and CTA could lead to higher sales.
Yet, AI tools make writing video sales faster. They help you pick the right words and ideas. You save time and focus on creativity. Next, I’ll share some AI tools that can make writing your VSL even easier
InVideo
InVideo helps create videos like video sales letters (VSLs) using templates. It’s easy to add text, images and music.
Cost:
Free: Limited features, watermark.
Paid: From $15/month (more features, no watermark).
User Rating: 4.7/5 (TrustPilot).
Performance:
Fast and simple to make VSLs.
Good for quick, professional videos. Ideal for beginners or small businesses that need easy, fast video creation.
Veed.io
Veed.io helps create videos, including VSLs, with a simple drag-and-drop editor. You can add text, effects and voiceovers easily.
Cost:
Free: Basic features, watermark.
Paid: From $12/month (more features, no watermark).
User Rating: 4.6/5 (TrustPilot).
Performance/Capacity:
Fast video creation with templates and AI tools.
Great for beginners and small businesses.
Animoto
Animoto helps create videos like VSLs using templates. You can add text, photos and music in minutes.
Cost:
Free: Basic features, watermark.
Paid: From $15/month (more features, no watermark, HD videos).
User Rating: 4.5/5 (TrustPilot).
Performance/Capacity:
Ideal for quick VSL creation.
Great for those who want fast, easy and professional-looking VSLs with minimal effort.
Lumen5
Lumen5 helps create videos, including VSLs, by turning text into video. You can add images, music and effects with ease.
Cost:
Free: Basic features, watermark.
Paid: From $19/month (no watermark, more features, 4K video).
User Rating: 4.7/5 (TrustPilot).
Performance/Capacity:
Fast and easy video creation from written content.
Ideal for marketers and content creators.
Pictory
Pictory helps create videos from text or articles. You can add images, music and voiceovers to make VSLs quickly.
Cost:
Free: Limited features, watermark.
Paid: From $19/month (no watermark, more features, HD video).
User Rating: 4.8/5 (TrustPilot).
Performance:
Fast video creation from text or blogs.
Great for creating VSLs and marketing content.
Synthesia
Synthesia helps create AI-generated videos with virtual avatars. You can create VSLs with a digital presenter and add text or voiceover.
Cost:
Free: Limited trial with watermarked videos.
Paid: From $30/month (more features, no watermark, more avatars).
User Rating: 4.5/5 (TrustPilot).
Performance:
High-quality, AI-powered video creation with virtual presenters.
Ideal for creating professional VSLs with a virtual face. Indeed, perfect for businesses who want a digital spokesperson for VSLs without needing a real person.
Descript
Descript helps create videos and podcasts with text-based editing. You can transcribe audio, edit video and craft VSLs.
Cost:
Free: Limited features, watermark.
Paid: From $12/month (more features, no watermark, better editing tools).
User Rating: 4.7/5 (TrustPilot).
Performance:
Powerful transcription and video editing in one tool.
Great for VSLs that need a script and clean editing.
Best For: Those who need both video editing and transcription to create polished VSLs.
Wave.video
Wave.video helps create videos, including VSLs, with an easy drag-and-drop editor. You can add text, images and music and customize templates.
Cost:
Free: Limited features, watermark.
Paid: From $16/month (no watermark, more features, HD video).
User Rating: 4.5/5 (TrustPilot).
Performance:
Fast video creation with customization options.
Great for small businesses and marketers who want easy-to-create VSLs.
Camtasia
Camtasia helps create high-quality videos, including VSLs, with advanced editing tools. You can record your screen, add annotations and edit videos smoothly.
Cost:
One-time purchase: $299 (includes full features, no subscription).
User Rating: 4.6/5 (TrustPilot).
Performance:
Ideal for creating polished, detailed VSLs with more advanced editing needs.
It must be Suitable for you if you need screen recordings or detailed customizations.
Adobe Premiere Pro
Adobe Premiere Pro helps create high-quality videos, including VSLs. You can edit video, add effects, transitions and audio with full control.
Cost:
Subscription: $20.99/month (for the individual plan, includes all features).
User Rating: 4.7/5 (TrustPilot).
Performance:
Powerful, high-end video editing with full creative control.
Ideal for professionals and those with video editing experience. Advanced users or those seeking full control over VSL production with top-tier editing features.
Final Cut Pro
Final Cut Pro helps create high-quality videos, including VSLs. It’s great for professional editing, adding effects, transitions and audio.
Cost:
One-time purchase: $299.99 (includes all features, no subscription).
User Rating: 4.8/5 (TrustPilot).
Performance:
Professional-level video editing with powerful features.
Best For: Mac users who want a top-tier, professional editing tool for creating VSLs with high flexibility and control.
Adobe After Effects
Adobe After Effects helps create stunning visual effects and motion graphics for videos, including VSLs. You can add animations, transitions and special effects to your video.
Cost:
Subscription: $20.99/month (individual plan, includes all features).
User Rating: 4.7/5 (TrustPilot)..
Performance:
Perfect for adding high-quality animations, effects and motion graphics to your VSL.
Otter.ai (for transcription)
Otter.ai helps create accurate transcriptions of audio and video files. It converts spoken words into text, making it easy to create scripts for VSLs or edit existing ones.
Cost:
Free: 600 minutes of transcription per month.
Paid: From $16.99/month (more features, unlimited transcription).
User Rating: 4.7/5 (TrustPilot).
Performance/Capacity:
Fast and accurate transcription.
Great for creating scripts or editing audio for VSLs.
Best For: Anyone needing quick, reliable transcription for VSL scripts or other content.
Copy.ai (for script writing)
Copy.ai helps create persuasive scripts for VSLs using AI. You can generate text based on keywords, prompts, or ideas, making scriptwriting quick and easy.
Cost:
Free: Limited features, 2,000 words per month.
Paid: From $49/month (unlimited words, more features).
User Rating: 4.6/5 (TrustPilot).
Performance:
Fast script generation with AI-powered copywriting.
Great for those who need a fast, automated way to generate compelling scripts for VSLs.
Jasper.ai (for script generation)
Jasper.ai helps create high-converting scripts for VSLs using AI. You can input basic details and it generates persuasive text, saving time on scriptwriting.
Cost:
Paid: From $49/month (includes more features and unlimited words).
User Rating: 4.8/5 (TrustPilot).
Performance:
AI-powered, fast script generation. Suitable for those who need a fast and reliable AI tool for generating high-converting VSL scripts.
Conclusion
Every digital business needs a VSL with AI. It’s fast and easy. AI helps you create the perfect message. It makes your VSL more engaging. It saves you time too. With AI, your VSL will connect better with your audience. Try it out and see the difference.
FAQ
What is a video sales letter?
A Video Sales Letter (VSL) is a video that sells a product or service. It uses a story and visuals to grab attention. VSLs make it easier to explain and sell. They usually ask viewers to take action, like buying or signing up. Today, creating VSLs is easier with simple AI tools.