In 2023, X replaced Twitter, a new platform created by Elon Musk after he bought Twitter. But this change influences its huge audiences individually of different age groups. Still, Elon Musk’s vision was to turn X into a super app for chatting, shopping, paying, and more.
Now, think about what happened to the twitter target audience age. The younger crowd – people aged 18 to 34. To them, the change felt fresh. They love trying new things, and X gave them exciting features. They could subscribe to creators, shop, and even make money. It was something new, and they were all for it.
But what about the people aged 35 to 50? They liked Twitter as it was – a place for quick news and updates. They didn’t need a super app. The change felt unnecessary.
Then, there’s the older generation—those 50 and up. They were already confused by Twitter. The new features didn’t interest them. They didn’t want to subscribe or pay for anything. They just wanted a place to read the news and connect. Let’s now explain this criterion in detail.
Twitter Target Audience Age
X’s user base is predominantly made up of younger adults. Here’s the age breakdown:
A . 25-34 years: 36.6%
B . 18-24 years: 34.2%
C . 35-49 years: 20.7%
D . 50+ years: 7%
E . Under 18 years: 2.4%
However, X’s rebrand is more than just a new name. It’s a story of different generations reacting in their way. Young people are excited. They love the latest changes. But for older people, it’s confusing and feels unnecessary. Will X find a way to bring everyone together? Or will it work best for one group and leave the rest behind? Let’s judge everything from the table below:
Age-Based User Engagement on X: Post-Rebrand Insights
| Age Group | % of Total Users | User Rate (Out of 5) | Pre-Rebrand Engagement (% | Post-Rebrand Engagement (%) | Increase/Decrease (%) | Preference for New Features (%) | Time Spent on Platform (Day) |
| 18-24 years | 30% | 5/5 | 45% | 60% | +15% | 70% | 50 minutes |
| 25-34 years | 40% | 5/5 | 45% | 60% | +15% | 70% | 55 minutes |
| 35-44 years | 15% | 4/5 | 35% | 30% | -5% | 40% | 40 minutes |
| 45-54 years | 7% | 2/5 | 7% | 5% | -2% | 25% | 25 minutes |
| 55+ years | 8% | 2/5 | 20% | 10% | -10% | 25% | 20 minutes |
Overall Audience Base on Twitter by Age Group
Twitter (now called X) has users from many age groups. Here’s a general idea of how the users are spread out:
A . Gen Z (18–24 years): 15%–20% of users.
B . Millennials (25–40 years): 40%–45% of users.
C . Gen X (41–56 years): 25%–30% of users.
D . Baby Boomers (57–75 years): 10%–15% of users.
E . Silent Generation (76+ years): Less than 5%.
F . Millennials make up the biggest group. Gen Z is smaller but very active.
How Different Age Groups Use X
Gen Z (18–24 years):
A . What they like: Memes, short videos, viral trends.
B . How they use it: They check X often for fun and to stay updated on trends.
C . Why they use it: For entertainment, socializing, and following trends.
Millennials (25–40 years):
A . What they like: News, opinion posts, videos, and memes.
B . How they use it: They join conversations about current events, politics, and entertainment.
C . Why they use it: To stay informed, connect with others, and share their opinions.
Gen X (41–56 years):
A . They like News, business updates, and discussions about work and politics.
B . How they use it: They check for updates, share opinions, and follow specific topics.
C . Why they use it: For information and professional updates.
Baby Boomers (57–75 years):
A . They like News, family updates, and political content.
B . How they use it: They usually read and share content but post less.
C . They use it to stay informed and follow family members.
Silent Generation (76+ years):
A . What they like: Mainly news or family updates.
B . How they use it: They mostly read or watch posts, but there is not much commenting or posting.
C . They use it: To keep up with family or news.
Changes Since the Rebranding to X
After Elon Musk bought Twitter and changed it to X, some things changed:
More Video Content: X focuses more on videos, which Gen Z loves. So, they may use X more than before.
New Features: X now has premium (paid) features. Younger people, like Gen Z and Millennials, might pay for extra features to make money from their content.
Less Content Moderation: There are fewer rules about what can be posted. Younger users may like this freedom, but older users may not.
Older Users Leaving: Older people (Boomers and Gen X) may not like the changes and could be using X less now.
X’s ( Formerly Twitter) Target Audience Revenue by Age Group
In 2024, X (formerly Twitter) is changing a lot. The way it makes money is shifting. It still makes money from ads but is also trying new ways to earn. One big factor is the age of its users. Different age groups use the platform in different ways. This affects how X makes money.
This breakdown will show how X earns money from ads, subscriptions, data, and shopping. Indeed, let’s see which age groups are most important for each source of revenue.
Revenue Breakdown for X (Formerly Twitter) – 2024 (Age Focus)
| Revenue Stream | Contribution to Total Revenue | Main Age Group | Viewpoints |
| Advertising | 45% | All ages, but mainly 18-39 | Ads on the platform |
| Subscriptions (X Premium, Super Follows | 35% | 18-39 years old, content creators | Paid features, like verification and extra tools |
| Data Licensing & Partnerships | 15% | All ages, with a focus on younger users | Selling data to businesses |
| E-commerce & Other | 5% | 18-39 years old, small businesses | Shopping, tipping, selling products |
Explanation of Revenue Breakdown
1. Advertising (45% of Revenue)
What it is: Ads on the platform.
Target Audience: X’s ads reach users across all ages, but the 18-39 group is the main target.
Current Situation: Ad revenue has dropped recently due to policy changes and content moderation.
2. Subscriptions (35% of Revenue)
What it is: Users pay for extra features, like verification badges and longer posts.
Target Audience: Mainly 18-39 years old and content creators.
Current Situation: Subscription models like X Premium are still growing, but adoption could be faster. Still, younger users are the main buyers.
3. Data Licensing & Partnerships (15% of Revenue)
What it is: X sells its data to businesses and researchers.
Target Audience: Companies, media, and researchers use this data.
Current Situation: Data licensing is a smaller revenue stream but growing. It targets all ages but focuses on younger users’ behavior.
4. E-commerce & Other (5% of Revenue)
What it is: X is trying to add shopping features and ways to tip creators.
Target Audience: Small businesses and entrepreneurs, especially those selling online.
Current Situation: E-commerce is new for X. It’s growing slowly but appeals to younger online users.
Significant Aspects of Twitter Target Audience Age
Age Targeting on X (formerly Twitter) is a feature that helps advertisers and marketers deliver their content to specific age groups. This ensures their campaigns are relevant and resonate with the intended audience.
1 . Specific Age Groups:
Advertisers can target users within defined age brackets, also known as “age buckets.”
For example, campaigns can focus on users aged 18-24, 25-34, or older demographics, depending on the marketing strategy’s goals.
2 . Customization for Relevance:
This targeting enables businesses to adjust their messaging to fit specific age groups’ preferences, interests, and needs.
For instance, younger audiences prefer fun and vibrant content, while older audiences may engage with practical and informative posts.
3 . Integration with Events:
Advertisers can align their campaigns with specific events (like holidays or global sporting events) to further refine their audience.
However, only one event can be selected for targeting per campaign line, keeping the focus narrow and effective.
4 . Ease of Use:
Age targeting is structured and straightforward, with predefined “age buckets” in the platform’s system. Advertisers can find these categories on X’s Enumerations page.
Case Study: Wendy’s Twitter Roasts
Wendy’s has effectively utilized X’s targeting features to engage with a younger demographic through humorous and edgy content. Wendy’s has increased its follower base and customer engagement by adopting a witty brand voice and participating in real-time conversations.
This feature is a powerful tool for marketers to improve the effectiveness of their campaigns. Applying these correctly can ensure that the message reaches the right audience.
10-Year Forecast Report: “X” Formerly Twitter Target Audience Age (2024-2034)
X (formerly Twitter) will change significantly in the next 10 years. It will become an everything app, offering more than just social media. It will add features for e-commerce, banking, health, and news. This will change how people use the platform, including who uses it.
Major Trends
A . Young people (18-34) will still be the biggest group. They love memes, videos, and social causes.
B . Older users (35+) will grow slowly. They will use X more for news, business, and e-commerce.
C . X will become popular in new countries, especially India, Africa, and Latin America.
D . As X becomes a bigger platform, older users will use it more for banking and shopping.
Predictions for the Next 10 Years
| Age Group | 2024 (Current ) | 2029 (Mid-Decade ) | 2034 (End-Decade ) |
| 18-24 | 30% | 25-28% | 20-25% |
| 25-34 | 40% | 38-42% | 35-40% |
| 35-44 | 15% | 18-20% | 20-25% |
| 45-54 | 7% | 10-12% | 12-15% |
| 55+ | 8% | 10-12% | 12-15% |
Major Influencers of Change
Everything App
X will add e-commerce and banking. This will attract more older users (45+), who will use it for shopping and payments.
However, younger people (18-34) will still dominate, especially in memes, videos, and activism.
Generational Shifts
18-34-year-olds will remain active in content creation and trends. They will use X for social causes, news, and entertainment.
Yet, Older users (45+) will grow but slower. They will use X more for news, financial services, and shopping.
Global Growth
X will become more prevalent in India, Africa, and Latin America.
Older people in these regions will use X more for news and shopping as X offers new digital tools.
Content and Privacy
Older users may join for financial tools and health services as X grows. The platform will attract them if it provides privacy and trusted news.
Opportunities for X (Formerly Twitter) for Different Ages Audiences
X provides a few opportunities that consider different age groups. Indeed, they aim to grow in a few areas and become more useful for all users. Let’s explain:
Innovations and New Features
X, formerly known as Twitter, is adding new tools to improve the user experience. They are exploring using artificial intelligence to show users more content they might like. So, you can create and share posts, videos, and images easier with these new features. Indeed, they are helping users form groups based on shared interests so that people can connect more easily.
Expanding Revenue Streams
X is finding new ways to earn money beyond ads and subscriptions.
A . E-commerce: They might allow businesses to sell products directly on the platform, so users can shop without leaving the app.
B . Live Streaming: Offering live video features lets users watch events in real-time, which can attract more viewers.
C . Other Services: They could offer special features or content that users pay for, adding more value to the platform.
D . Targeting Different Age Groups
X wants to be a place for everyone, young and old.
E . Younger Users: Adding fun features like short videos can attract younger people who enjoy apps like TikTok.
F . Older Generations: Making the platform simple and easy to use helps older users feel more comfortable.
G . Personalized Content: By understanding what different age groups like, they can show each person content that fits their interests.
Challenges Under Elon Musk’s Ownership with Different Ages Audiences
Elon Musk’s ownership of X (formerly Twitter) has led to several challenges affecting users of different age groups.
Platform Changes Under Musk
Content Moderation: Musk aimed to reduce content restrictions to promote free speech. This led to concerns about increased hate speech and misinformation on the platform.
Brookings Institution
Verification Changes: The introduction of paid verification allowed more users to obtain blue checkmarks. This move was criticized for enabling impersonation and spreading false information.
Wikipedia
Free Speech Focus: Musk’s emphasis on free speech resulted in relaxed moderation policies, raising fears about the platform becoming a hub for extremist content.
The Times
Brand Reputation Issues
User Trust: Musk’s unpredictable management style and policy changes have led to declining user trust across various age groups.
Stanford Cyber Law
Advertiser Concerns: Major advertisers have reduced or halted spending on X due to fears of their brands appearing alongside inappropriate content.
Time
Legal and Regulatory Challenges
Data Privacy: X has faced scrutiny over data practices privacy, with concerns about compliance with international regulations.
Content Moderation Laws: Legal challenges have arisen regarding the platform’s moderation policies, especially in regions with strict content regulations.
The Verge
User Backlash or Migration
User Departure: Significant users, particularly from younger demographics, have left X for alternative platforms like Bluesky and Threads.
New York Post
Demographic Shifts: The platform’s user base has shifted, with some age groups feeling alienated by the changes, leading to decreased engagement.
New York Magazine
These challenges highlight the complexities of managing a social media platform that caters to a diverse user base across different age groups.
Elon Musk’s ownership of X (formerly Twitter) has led to several challenges affecting users of different age groups.
Platform Changes Under Musk
Content Moderation: Musk aimed to reduce content restrictions to promote free speech. This led to concerns about increased hate speech and misinformation on the platform.
Brookings Institution
Verification Changes: The introduction of paid verification allowed more users to obtain blue checkmarks. This move was criticized for enabling impersonation and spreading false information.
Wikipedia
Free Speech Focus: Musk’s emphasis on free speech resulted in relaxed moderation policies, raising fears about the platform becoming a hub for extremist content.
The Times
Brand Reputation Issues
User Trust: Musk’s unpredictable management style and policy changes have led to declining user trust across various age groups.
Stanford Cyber Law
Advertiser Concerns: Major advertisers have reduced or halted spending on X due to fears of their brands appearing alongside inappropriate content.
Conclusion
Thus, you have learned all about the twitter target audience age. X is primarily used by younger people, with the most prominent users aged between 18 and 34. Around 70% of users fall within the 18 to 49 age range, and more men use X than women.
If you aim to reach younger adults, X is an ideal platform. It’s also perfect for connecting with people who want to stay informed about the latest news and trends.
FAQ
What age is Twitter recommended for?
Twitter’s official policy states that users must be at least 13 years old to create an account.
This age requirement aligns with the Children’s Online Privacy Protection Act (COPPA) in the United States.
How do I turn on mature audience on Twitter?
To view sensitive content on Twitter, follow these steps:
Log In: Open Twitter and sign in to your account.
Access Settings: Click on your profile picture and select “Settings and privacy.”
Navigate to Privacy and Safety: Choose “Privacy and safety” from the menu.
Adjust Content Settings: Click on “Content you see.”
Enable Sensitive Content: Check the box labeled “Display media that may contain sensitive content.”
By enabling this setting, you can view media that Twitter considers sensitive.
How does Twitter check your age?
Twitter doesn’t have a strict method to verify your age when you sign up. They ask for your birthdate during account creation but rely on you to provide accurate information. If you enter a birthdate that makes you under 13, Twitter may prevent you from creating an account.
However, they don’t usually require official documents confirming your age. Therefore, being honest about your age when using Twitter is essential.
